Trường DC | Giá trị | Ngôn ngữ |
---|---|---|
dc.contributor.advisor | Le, Thi Lan Huong,TS | |
dc.contributor.author | Phan, Nguyen Hong | |
dc.date.accessioned | 2022-08-12T10:52:35Z | - |
dc.date.available | 2022-08-12T10:52:35Z | - |
dc.date.issued | 2012 | |
dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/10904 | - |
dc.description | Quản trị kinh doanh | |
dc.description.abstract | Chapter I: Introduction. Chapter II: Theoretical background on advertising programs in service industry. Chapter III: NRO — VNA and promotional fares. Chapter IV: Analyzing current situation of advertising activities at NRO. Chapter V: Recommendations for NRO to improve advertising activities. | |
dc.description.tableofcontents | Chapter I: Introduction. Chapter II: Theoretical background on advertising programs in service industry. Chapter III: NRO — VNA and promotional fares.. Chapter IV: Analyzing current situation of advertising activities at NRO. Chapter V: Recommendations for NRO to improve advertising activities. | |
dc.language.iso | eng | |
dc.publisher | Trường Đại Học Kinh Tế Quốc Dân | |
dc.subject | Advertising | |
dc.subject | promotional fares | |
dc.subject | Vietnam Airlines | |
dc.title | Advertising activities for promotional fares at Northern regional office - Vietnam Airlines | |
dc.type | Luận Văn Thạc Sỹ | |
dc.identifier.barcode | ThS.6825 | |
Bộ sưu tập | 23. Quản trị kinh doanh |
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Trường DC | Giá trị | Ngôn ngữ |
---|---|---|
dc.contributor.advisor | Le, Thi Lan Huong,TS | |
dc.contributor.author | Phan, Nguyen Hong | |
dc.date.accessioned | 2022-08-12T10:52:35Z | - |
dc.date.available | 2022-08-12T10:52:35Z | - |
dc.date.issued | 2012 | |
dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/10904 | - |
dc.description | Quản trị kinh doanh | |
dc.description.abstract | Chapter I: Introduction. Chapter II: Theoretical background on advertising programs in service industry. Chapter III: NRO — VNA and promotional fares. Chapter IV: Analyzing current situation of advertising activities at NRO. Chapter V: Recommendations for NRO to improve advertising activities. | |
dc.description.tableofcontents | Chapter I: Introduction. Chapter II: Theoretical background on advertising programs in service industry. Chapter III: NRO — VNA and promotional fares.. Chapter IV: Analyzing current situation of advertising activities at NRO. Chapter V: Recommendations for NRO to improve advertising activities. | |
dc.language.iso | eng | |
dc.publisher | Trường Đại Học Kinh Tế Quốc Dân | |
dc.subject | Advertising | |
dc.subject | promotional fares | |
dc.subject | Vietnam Airlines | |
dc.title | Advertising activities for promotional fares at Northern regional office - Vietnam Airlines | |
dc.type | Luận Văn Thạc Sỹ | |
dc.identifier.barcode | ThS.6825 | |
Bộ sưu tập | 23. Quản trị kinh doanh |