A study on the influence of social media marketing activities on customer loyalty towards homewear products in Narylee Company Limited

Abstract

Chapter 1 - Introduction of the company - gives information about Narylee Company Limited such as overview of the company, organizational structure and marketing department Chapter 2 - Literature review - reviews the theoretical background of social media marketing and discuss previous theoretical models, previous studies and research models Chapter 3 - Research methodology – discusses the methods used to collect and analyze the data and the participants’ information Chapter 4 - Findings and discussion- provides a thorough analysis of collected data and discusses major findings Chapter 5 - Recommendations - suggest some recommendations for Narylee Company Limited