Trường DC | Giá trị | Ngôn ngữ |
---|---|---|
dc.contributor.author | Ho, Huy Tuu | |
dc.contributor.other | Svein Ottar Olsen | |
dc.date.accessioned | 2023-11-01T10:23:36Z | - |
dc.date.available | 2023-11-01T10:23:36Z | - |
dc.date.issued | 2016 | |
dc.identifier.isbn | 1878-0020 | |
dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/58615 | - |
dc.description | Economic | |
dc.description.abstract | The purpose of this study is to critically review and to recommend future research for the satisfaction-loyalty relationship (SLR) in marketing. The paper is based on over 75 papers published by top peer reviewed journals in marketing throughout the world over the past three decades. The results show that the SLR is suggested to be positive. However, this relationship could be linear or nonlinear depending on the nature, the diffrent pproaches of measure and defiition of satisfaction and loyalty. Moreover, the relationship is affcted by many moderators, mediators and other variables. Future research should extend to test other antecedents besides satisfaction and to use diffrent defiitional approaches of satisfaction and loyalty to explain loyalty. Diffrent functional forms of the SLR, moderators and mediators are also recommended to test in a separate or combined approach to shed light on the complex nature of this relationship. | |
dc.description.tableofcontents | 1. Introduction; 2. Methods; 3. Results, discussions and future research; 4. Conclusion | |
dc.format.extent | Khổ 21 x 29.7 | |
dc.language.iso | en | |
dc.publisher | Kinh Tế Quốc Dân | |
dc.subject | The satisfaction–loyalty relationship | |
dc.subject | nonlinear | |
dc.subject | moderators | |
dc.subject | mediators. | |
dc.title | The Satisfaction-Loyalty Relationship in Marketing: A Critical Review and Future Research | |
dc.type | Journal of Economics and Development | |
dc.identifier.barcode | Article 6_JED_Vol 18_Number 1 | |
dc.relation.reference | Agustin, C. and Singh, J. (2005), ‘Curvilinear effcts of consumer loyalty determinants in relational exchanges’, Journal of Marketing Research, 42 (1), 96–108. Ajzen, I. and Fishbein, M. (2005), ‘The inflence of attitude on behaviour’, in Albarracin, D., Johnson, B.T. and Zanna, M.P. (Eds.), Handbook of attitudes, Mahwah, NJ: Lawrence Erlbaum, 173–221. Aksoy, L., Buoye, A., Aksoy, P., Larivière, B. and Keiningham, T.L. (2013), ‘A cross–national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries’, Journal of Interactive Marketing, 27(1), 74–82. Anderson, E.W. and Fornell, C. (1994), ‘A customer satisfaction research prospectus’, in Rust, R.T. and Oliver, R.L. (Eds.), Service quality: new directions in theory and practice, Thousand Oaks, CA: Sage, 241–268. Anderson, E.W. and Mittal, V. (2000), ‘Strengthening the satisfaction–profi chain’, Journal of Service Research, 3(2), 107–120. Anderson, E.W. and Sullivan, M. (1993), ‘The antecedents and consequences of customer satisfaction for fims’, Marketing Science, 12(2), 125–143. Anderson, E.W., Fornell, C., and Lehmann, D.R. (1994), ‘Customer satisfaction, market share, and profiability: Findings from Sweden’, Journal of Marketing, 58(3), 53–66. | |
Bộ sưu tập | 02. Tạp chí (Tiếng Anh) |
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Trường DC | Giá trị | Ngôn ngữ |
---|---|---|
dc.contributor.author | Ho, Huy Tuu | |
dc.contributor.other | Svein Ottar Olsen | |
dc.date.accessioned | 2023-11-01T10:23:36Z | - |
dc.date.available | 2023-11-01T10:23:36Z | - |
dc.date.issued | 2016 | |
dc.identifier.isbn | 1878-0020 | |
dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/58615 | - |
dc.description | Economic | |
dc.description.abstract | The purpose of this study is to critically review and to recommend future research for the satisfaction-loyalty relationship (SLR) in marketing. The paper is based on over 75 papers published by top peer reviewed journals in marketing throughout the world over the past three decades. The results show that the SLR is suggested to be positive. However, this relationship could be linear or nonlinear depending on the nature, the diffrent pproaches of measure and defiition of satisfaction and loyalty. Moreover, the relationship is affcted by many moderators, mediators and other variables. Future research should extend to test other antecedents besides satisfaction and to use diffrent defiitional approaches of satisfaction and loyalty to explain loyalty. Diffrent functional forms of the SLR, moderators and mediators are also recommended to test in a separate or combined approach to shed light on the complex nature of this relationship. | |
dc.description.tableofcontents | 1. Introduction; 2. Methods; 3. Results, discussions and future research; 4. Conclusion | |
dc.format.extent | Khổ 21 x 29.7 | |
dc.language.iso | en | |
dc.publisher | Kinh Tế Quốc Dân | |
dc.subject | The satisfaction–loyalty relationship | |
dc.subject | nonlinear | |
dc.subject | moderators | |
dc.subject | mediators. | |
dc.title | The Satisfaction-Loyalty Relationship in Marketing: A Critical Review and Future Research | |
dc.type | Journal of Economics and Development | |
dc.identifier.barcode | Article 6_JED_Vol 18_Number 1 | |
dc.relation.reference | Agustin, C. and Singh, J. (2005), ‘Curvilinear effcts of consumer loyalty determinants in relational exchanges’, Journal of Marketing Research, 42 (1), 96–108. Ajzen, I. and Fishbein, M. (2005), ‘The inflence of attitude on behaviour’, in Albarracin, D., Johnson, B.T. and Zanna, M.P. (Eds.), Handbook of attitudes, Mahwah, NJ: Lawrence Erlbaum, 173–221. Aksoy, L., Buoye, A., Aksoy, P., Larivière, B. and Keiningham, T.L. (2013), ‘A cross–national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries’, Journal of Interactive Marketing, 27(1), 74–82. Anderson, E.W. and Fornell, C. (1994), ‘A customer satisfaction research prospectus’, in Rust, R.T. and Oliver, R.L. (Eds.), Service quality: new directions in theory and practice, Thousand Oaks, CA: Sage, 241–268. Anderson, E.W. and Mittal, V. (2000), ‘Strengthening the satisfaction–profi chain’, Journal of Service Research, 3(2), 107–120. Anderson, E.W. and Sullivan, M. (1993), ‘The antecedents and consequences of customer satisfaction for fims’, Marketing Science, 12(2), 125–143. Anderson, E.W., Fornell, C., and Lehmann, D.R. (1994), ‘Customer satisfaction, market share, and profiability: Findings from Sweden’, Journal of Marketing, 58(3), 53–66. | |
Bộ sưu tập | 02. Tạp chí (Tiếng Anh) |