Ấn phẩm
Impulse Buying’s Antecedents and Consequences in the Context of Vietnam, an Asian Transitional Economy
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Tóm tắt
In this study, we develop and test a full model examining several antecedents and consequences of impulse buying behavior for urban consumers in Vietnam, an Asian transitional economy. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The fidings indicate that shopping enjoyment tendency and modern self are signifiant predictors of impulse buying, while traditional self is not found to have an impact on this buying behavior. Impulse buying is found to be positively related to customer satisfaction, and subsequently, to customer loyalty. The research fidings are discussed and implications for managers and policy makers are provided
Mô tả
economic management
Tác giả
Nguyen, Tat Thanh
Tác giả khác
Nguyen, Thi Tuyet Mai
Nguyen, Trong Khang
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Kinh Tế Quốc Dân
Năm xuất bản
2016
ISSN tạp chí
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Từ khóa chủ đề
Impulse buying , antecedents , customer satisfaction , customer loyalty , Vietnam , SEM.
