Tài liệu
Factors Affcting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam
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183
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35
Tóm tắt
The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our fidings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.
Mô tả
tourism economy
Tác giả
Dong, Xuan Dam
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Kinh Tế Quốc Dân
Năm xuất bản
2017
ISBN
1896-0020
ISSN
Từ khóa chủ đề
Customer-based brand equity , tourist behavior , tourists’ behavioral intentions , tourist destination
Trích dẫn
Bộ sưu tập
Tệp tin
Article 6_JED_Vol 19_Number 1.pdf
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