Tóm tắt
Chương I: Mở đầu. Chương II: Tổng quan nghiên cứu. Chương III: Thiết kế nghiên cứu và Kết quả nghiên cứu. Chương IV: Giải pháp và Kết luận, kiến nghị
Chủ đề
Công ty, Dịch vụ, EHKO, Giải pháp, Khách hàng, Mỹ phẩm, Sản phẩm, Thương mại
Nhà xuất bản
Trường Đại Học Kinh Tế Quốc Dân???dc.relation.reference???
1. Bachelet, D (1995), “Customer Satisfaction Research”, European Society for Opinion and Marketing Research.
2. Bitner, M.J. and Hubbert, A.R. (1994), Encounter satisfaction versus overall satisfaction versus service quality: the consumer’s voice, in Rust, R.T. and Oliver, R.L. (Eds), Service Quality: New Directions in Theory and Practice, Sage Publications, Thousand Oaks, CA.
3. Carpenter, Jason M. and Ann Fairhurst (2005), “Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands.” Journal of Fashion Marketing and Management 9 (3), pp. 256-269.
4. Davidow, M. (2003). Have you heard the world? The effect of word of mouth on perceived justice, satisfaction and repurchase intentions following compliant handling. Journal of Consumer Satifaction, dissatisfaction and complaining behavior, 16,67-80.
5. Fomell, Claes. (1992) A National Customer Satisfaction Barometer: The Swedish Experience. Journal oj Marketing (January), 1-2 1.).
1. Bachelet, D (1995), “Customer Satisfaction Research”, European Society for Opinion and Marketing Research.
2. Bitner, M.J. and Hubbert, A.R. (1994), Encounter satisfaction versus overall satisfaction versus service quality: the consumer’s voice, in Rust, R.T. and Oliver, R.L. (Eds), Service Quality: New Directions in Theory and Practice, Sage Publications, Thousand Oaks, CA.
3. Carpenter, Jason M. and Ann Fairhurst (2005), “Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands.” Journal of Fashion Marketing and Management 9 (3), pp. 256-269.
4. Davidow,&...See More
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