Tóm tắt
Chương I: Giới thiệu nghiên cứu Chương II: Tổng quan nghiên cứu Chương III: Phương pháp nghiên cứu Chương IV: Kết quả nghiên cứu Chương V: Kết luận và hàm ý quản trị kinh doanh
Chủ đề
Trung tâm thương mại, Trải nghiệm mua sắm, Yếu tố ảnh hưởng
Nhà xuất bản
Trường ĐH Kinh Tế Quốc Dân???dc.relation.reference???
1. Sarkar, A., (2011), “Impact of Utilitarian and Hedonic Shopping Values on Individual’s Perceived Benefits and Risks in Online Shopping”, International
Management Review, Vol. 7 No. 1, pp58- 65.
2. Abrahams, R.D. (1986), Ordinary and Extraordinary Experience, in Turner, v.w. and Bruner.
3. Alexander, L., Marko, s., Anja, G. (2011), “Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands-An empirical examination”, Journal of Retailing and Consumer Services, 18 (2011)218-223.
4. Mittal, A., Jhamb, D. (2016), “Determinants of Shopping Mall Attractiveness: The Indian Context”, Procedia Economics and Finance, 37:386-390
5. Anna s Mattila, A. s., Wirtz, ;J. (2001), “Congruency of scent and music as a driver of in-store evaluations and behavior”, Journal of Retailing, Vol. 77, Issue 2, pp. 273-289
1. Sarkar, A., (2011), “Impact of Utilitarian and Hedonic Shopping Values on Individual’s Perceived Benefits and Risks in Online Shopping”, International
Management Review, Vol. 7 No. 1, pp58- 65.
2. Abrahams, R.D. (1986), Ordinary and Extraordinary Experience, in Turner, v.w. and Bruner.
3. Alexander, L., Marko, s., Anja, G. (2011), “Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands-An empirical examination”, Journal of Retailing and Consumer Services, 18 (2011)218-223.
4. Mittal, A., Jhamb, D. (2016), “Determinants of Shopping Mall Attractiveness:&...See More
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