Factors affecting the effectiveness of content marketing services provided by Vietnam Yellow Pages Services Joint Stock Company

Ta Thi Lan Anh

Factors affecting the effectiveness of content marketing services provided by Vietnam Yellow Pages Services Joint Stock Company

ABSTRACTS VIEWS

1032

VIEWS & DOWNLOAD

4

Issue Date

2022

Authors

Ta Thi Lan Anh

Advisor

Tran Thi Thu Giang

Issue Date

2022

ABSTRACTS VIEWS

1032

VIEWS & DOWNLOAD

4

Abstract

Chapter 1: Introduction of the company; Chapter 2: Theoretical framework; Chapter 3: Research methodology; Chapter 4: Findings and discussion; Chapter 5: Recommendations

Keywords

the effectiveness, content marketing services provided, Vietnam Yellow Pages Services Joint Stock Company

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1. Ansari et al. (2019) Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision. Journal of Public Value and Administration Insights (JPVAI) 2(2). pp. 5-10. 2. Arokia, R. T, Shruti, S. & Asmita, K. (2018) Importance

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