In this study, we develop and test a full model examining several antecedents and consequences of impulse buying behavior for urban consumers in Vietnam, an Asian transitional economy. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The fidings indicate that shopping enjoyment tendency and modern self are signifiant predictors of impulse buying, while traditional self is not found to have an impact on this buying behavior. Impulse buying is found to be positively related to customer satisfaction, and subsequently, to customer loyalty. The research fidings are discussed and implications for managers and policy makers are provided
Tải ứng dụng đọc sách
Qr code NEU Book Reader
(Lưu ý: Sử dụng ứng dụng NEU Book Reader để xem đầy đủ tài liệu.
Bạn đọc có thể tải NEU Book Reader từ App Store hoặc Google play
với từ khóa "NEU Book Reader")
In this study, we develop and test a full model examining several antecedents and consequences of impulse buying behavior for urban consumers in Vietnam, an Asian transitional economy. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The fidings indicate that shopping enjoyment tendency and modern self are signifiant predictors of impulse buying, while traditional self is not found to have an impact on this buying behavior. Impulse buying is found to be positively related to customer satisfaction, and subsequently, to customer loyalty. The research fidings are discussed and implications for managers and policy makers are provided
