Tóm tắt
Chapter I: Introduction. Chapter II: Theoretical background of industrial customer satisfaction. Chapter III: Overview of steel product market and Tan Co JSC. Chapter IV: Research Findings about customer satisfaction at Tan Co JSC. Chapter V: Recommendations to improve customer satisfaction at Tan Co JSC
Chủ đề
Enhancing customer satisfaction at Tan Co consulting and trading joints stock company
Nhà xuất bản
Trường Đại Học Kinh Tế Quốc Dân???dc.relation.reference???
1. Anneli Stenberg, Annica Wallin Gyokeres (2005), Industrial buying behavior in the purchasing of maintenance, Repair, and Operation Services, Lulea University of Technology.
2. Arbnor Belulaj & Fredrik Celion (2011), Industrial Buying Behavior — A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation, Uppsala Universitet.
3. Boyd Jr HW, Walker Jr OC , Mullins J, Larreche J (2002), Marketing Management: A strategic decision-making approach, 4th edition, McGraw Hill Irwin, Boston.
4. Christian Homburga, Bettina Rudolphb (2001), “Customer satisfaction in industrial markets: dimensional and multiple role issues”, University of Mannheim (Germany).
5. Doyle P. (1998), Marketing management and strategy, 2nd edition, Prentice Hall, London, UK.
1. Anneli Stenberg, Annica Wallin Gyokeres (2005), Industrial buying behavior in the purchasing of maintenance, Repair, and Operation Services, Lulea University of Technology.
2. Arbnor Belulaj & Fredrik Celion (2011), Industrial Buying Behavior — A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation, Uppsala Universitet.
3. Boyd Jr HW, Walker Jr OC , Mullins J, Larreche J (2002), Marketing Management: A strategic decision-making approach, 4th edition, McGraw Hill Irwin, Boston.
4. Christian Homburga, Bettina Rudolph...See More
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