Abstract
Chương 1: Giới thiệu nghiên cứu; Chương 2: Tổng quan nghiên cứu và Cơ sở lý thuyết; Chương 3: Phương pháp nghiên cứu; Chương 4: Kết quả nghiên cứu; Chương 5: Thảo luận kết quả nghiên cứu và đề xuất.
Keywords
Bất động sản, Truyền miệng điện tử, Việt Nam
Publisher
Trường ĐH Kinh Tế Quốc Dân???dc.relation.reference???
1.Almana, A.M. & Mirza, A.A. (2013), “The Impact of Electronic word of mouth on Consumers’ purchasing decisions”, International Journal of Computer Applications, Vol. 82, No.9, pp.23-31.
2. Anderson (1998), “The informal communication (or rumors) between
private parties concerning evaluation of goods and services”, Journal of Marketing Research, Vol. 5(4).
3. Anderson, J. and Gerbing, W. (1998), “Structural Equation Modelling in practice: A review andrecommended two stage approach”, Psychological Bulletin, Vol.27, No.1, pp. 5-24.
4. Assael, H. (2004), Consumer Behavior: a strategic approach, Boston, MA: Houghton Mifflin Company
5. Arndt, J. (1967), “Role of product-related conversations in the diffusion of anew product”, Journal of Marketing Research, Vol. 4, pp.291 – 295.
1.Almana, A.M. & Mirza, A.A. (2013), “The Impact of Electronic word of mouth on Consumers’ purchasing decisions”, International Journal of Computer Applications, Vol. 82, No.9, pp.23-31.
2. Anderson (1998), “The informal communication (or rumors) between
private parties concerning evaluation of goods and services”, Journal of Marketing Research, Vol. 5(4).
3. Anderson, J. and Gerbing, W. (1998), “Structural Equation Modelling in practice: A review andrecommended two stage approach”, Psychological Bulletin, Vol.27, No.1, pp. 5-24.
4. Assael, H. (2004), Consumer Behavior: a strate...See More
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