Abstract
Chương 1: Giới thiệu nghiên cứu Chương 2: Tổng quan và mô hình nghiên cứu Chương 3: Phương pháp nghiên cứu Chương 4: Kết quả nghiên cứu Chương 5: Kết luận và hàm ý quản trị kinh doanh
Keywords
dịch vụ SPA, phụ nữ
Publisher
Trường ĐH Kinh Tế Quốc Dân???dc.relation.reference???
1. A, H.Hemanth Kumar, S.Franklin John, S.Senith (2014), “A Study on factors influencing consumer buying behavior in cosmetic Products”, International Journal of Scientific and Research Publications, Vol. 4, Issue 9.
2. Ajzen, I (2001), "Nature and operation ofattitudes", Annual Review of psychology, 52, 27-58.
3. Ajzen, I. & Fishbein, M., (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research”, Reading, MA: Addison-Wesley.
4. Ajzen, I. & Fishbein, M., (1980), Understanding attitudes and predicting social behavior, New Jersey: Prentice-Hall. 3.
5. Ajzen, I. (1985), “From intentions to actions: a theory of planned behavior”, in Kuhl, J. and Beckmann, J. (Eds), From Cognition to Behavior, Springer, New
York, NY, pp. 11-39
1. A, H.Hemanth Kumar, S.Franklin John, S.Senith (2014), “A Study on factors influencing consumer buying behavior in cosmetic Products”, International Journal of Scientific and Research Publications, Vol. 4, Issue 9.
2. Ajzen, I (2001), "Nature and operation ofattitudes", Annual Review of psychology, 52, 27-58.
3. Ajzen, I. & Fishbein, M., (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research”, Reading, MA: Addison-Wesley.
4. Ajzen, I. & Fishbein, M., (1980), Understanding attitudes and predicting social behavior, New Jersey: Pren...See More
Appears in Collections: | 18. Quản trị kinh doanh
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