Abstract
Chương I: Giới thiệu Chương II: Cơ sở lý luận và mô hình nghiên cứu Chương III: Phương pháp nghiên cứu Chương IV: Kết quả nghiên cứu Chương V: Thảo luận và một số kiến nghị
Keywords
Gửi tiền tiết kiệm, Khách hàng cá nhân, Lòng trung thành, Thương hiệu ngân hàng
Publisher
Trường ĐH Kinh Tế Quốc Dân???dc.relation.reference???
1. Aaker, D.A. (1991), “Managing Brand Equity”, The free press.
2. Aaker, D.A. (1994), Measuring Brand Equity across Products and Markets, California Management Review, Vol.38, Issue 3, pp.102 – 210.
3. Ahmad Jamal, Kamal Naser (2002) "Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking", International Journal of Bank Marketing, Vol. 20 Issue: 4, pp.146-160.
4. Ahmad Jamal (2007), “Retail banking and customer behaviour: a study of self concept, satisfaction and technology usage”, The International Review of Retail, Distribution and Consumer Research, Vol.14. Issue 3, pp.357 – 379.
5. Amine, A. (1998), “Consumers true brand loyalty: The central role of commitment”, Journal of Strategic Marketing, pp.305 – 319.
1. Aaker, D.A. (1991), “Managing Brand Equity”, The free press.
2. Aaker, D.A. (1994), Measuring Brand Equity across Products and Markets, California Management Review, Vol.38, Issue 3, pp.102 – 210.
3. Ahmad Jamal, Kamal Naser (2002) "Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking", International Journal of Bank Marketing, Vol. 20 Issue: 4, pp.146-160.
4. Ahmad Jamal (2007), “Retail banking and customer behaviour: a study of self concept, satisfaction and technology usage”, The...See More
Appears in Collections: | 18. Quản trị kinh doanh
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