Abstract
Chapter I: Introduction Chapter II: Literature review on the relationship between service quality, customer satifaction and customeer loyalty. Chapter III: Overview of telecommunication industry in Laos. Chapter IV: Metholodogy Chapter V: Analysis and result. Chapter VI: Discussion, conclusion and recommendation.
Keywords
Customer, Industry, Laos, Relationship, Telecomunication
Publisher
Trường ĐH Kinh Tế Quốc Dân???dc.relation.reference???
1. Adams, J, Khan, HTA, Raeside, R & White, D. (2007). Research Methods for Graduate Business and Social Science Students. Response Books, New Delhi.
2. Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2), 125-143.
3. Alireza, F., All, K., & Aram, F. (2011). How Quality, Value, Image, and Satisfaction Create Loyalty at an Iran Telecom. International Journal of Business and Management, 6(8), 271-279.
4. Anderson, E. W., Fomell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58 (3 ), 53-53.
1. Adams, J, Khan, HTA, Raeside, R & White, D. (2007). Research Methods for Graduate Business and Social Science Students. Response Books, New Delhi.
2. Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2), 125-143.
3. Alireza, F., All, K., & Aram, F. (2011). How Quality, Value, Image, and Satisfaction Create Loyalty at an Iran Telecom. International Journal of Business and Management, 6(8), 271-279.
4. Anderson, E. W., Fomell, C., & Lehmann, D. R. (1994). ...See More
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