Abstract
Chương I: Giới thiệu. Chương II: Cơ sở lý thuyết nghiên cứu marketing tại điểm bán và mô hình nghiên cứu. Chương III: Thiết kế nghiên cứu. Chương IV: Kết quả nghiên cứu. Chương V: Kiến nghị và kết luận
Keywords
Marketing, Người tiêu dùng, TH True Milk
Publisher
Trường Đại Học Kinh Tế Quốc Dân???dc.relation.reference???
1. Afizah H., Erlane K. G. and Jamaliah S. (2009), Does Consumers Demographic Profile Influence Online Shopping?: An Examination Using Fishbein’s Theory, Canadian Social Science, 5(6), 19 – 31.
2. Ajzen, I. (1985), From intentions to actions: A theory of planned behavior. In J. Kuhl,& J. Beckmann (Eds.), Springer series in social psychology, pp. 11 -39.
3. Ajzen, I. (1991), The theory of planned behavior, Organizational Behavior and Human Decision Processes, 50, 179-211.
4. Alreck, P. and Settle, R. B. (2002), Gender Effects on Internet, Catalogue and Store Shopping, Journal of Database Marketing, Vol. 9, No. 2:150-162.
5. Aurangzeb Mughal(2014), The Impact of Promotional Tools on Consumer Buying, Journal of Public Administration and Governance, ISSN 2161 -7104, Vol. 4, No. 3.
1. Afizah H., Erlane K. G. and Jamaliah S. (2009), Does Consumers Demographic Profile Influence Online Shopping?: An Examination Using Fishbein’s Theory, Canadian Social Science, 5(6), 19 – 31.
2. Ajzen, I. (1985), From intentions to actions: A theory of planned behavior. In J. Kuhl,& J. Beckmann (Eds.), Springer series in social psychology, pp. 11 -39.
3. Ajzen, I. (1991), The theory of planned behavior, Organizational Behavior and Human Decision Processes, 50, 179-211.
4. Alreck, P. and Settle, R. B. (2002), Gender Effects on Internet, Catalogue and...See More
Appears in Collections: | 21. Marketing
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