Abstract
Chương I: Giới thiệu chung về nghiên cứu. Chương II: Cơ sở lí thuyết về tâm lý người tiêu dùng. Chương III: Mô hình và phương pháp nghiên cứu. Chương IV: Kết quả nghiên cứu và ý nghĩa
Keywords
Thực phẩm tươi sống, Tâm lý mua hàng, Ảnh hưởng tâm lý mua hàng
Publisher
Trường Đại Học Kinh Tế Quốc Dân???dc.relation.reference???
1. Aiken, K. D., & Boush, D. M. (2006), “Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals”, Journal of the Academy of Marketing Science, 34(3), 308-323.
2. Ajzen, I. (1985), From intentions to actions: A theory of planned behavior. In Action control, Springer Berlin Heidelberg.
3. Ajzen, I. (2002), Constructing a TPB questionnaire: Conceptual and methodological considerations.
4. Alsamydai, M., Alnaimi, H., & Dajani, D. (2015), “Using Fishbein model to measure individual’s attitudes toward electronic communication means”, International Journal of Sales and Marketing Management Research and Development (5), 2, 1, 18.
5. Anderson, J. C., & Narus, J. A. (1984), “A model of the distributor's perspective of distributor-manufacturer working relationships”, The journal of marketing, 62-74.
1. Aiken, K. D., & Boush, D. M. (2006), “Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals”, Journal of the Academy of Marketing Science, 34(3), 308-323.
2. Ajzen, I. (1985), From intentions to actions: A theory of planned behavior. In Action control, Springer Berlin Heidelberg.
3. Ajzen, I. (2002), Constructing a TPB questionnaire: Conceptual and methodological considerations.
4. Alsamydai, M., Alnaimi, H., & Dajani, D. (2015), “Using Fishbein model to measure indiv...See More
Appears in Collections: | 21. Marketing
|
THS.13057.pdfG:\KINH TE\A. FILE SCAN\4. LUANVANTHACSY-OCRSize : 2,36 MB
Format : Adobe PDF
