| Trường DC | Giá trị | Ngôn ngữ |
|---|---|---|
| dc.contributor.author | Dương, Văn Bảy, Dr | |
| dc.contributor.other | Nguyen, Thuy Chinh, MBA | |
| dc.contributor.other | Nguyen, Thi Thuy Trang, Msc | |
| dc.contributor.other | Bui, Thi Quýnh Trang,MBA. | |
| dc.contributor.other | Nguyen, Minh Nghia | |
| dc.contributor.other | Nguyen, Hien Nhi | |
| dc.contributor.other | Nguyen, Minh Tung | |
| dc.date.accessioned | 2023-06-02T02:25:48Z | - |
| dc.date.available | 2023-06-02T02:25:48Z | - |
| dc.date.issued | 2020 | |
| dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/53370 | - |
| dc.description | Đề tài NCKH | |
| dc.description.abstract | Chapter I: Introduction; Chapter II: Literature review and theoretical framework on omni-channel retailing and its impacts on supply chains; Chapter III: Research methodology on omni-channel retailing and its impacts on supply chains; Chapter IV: Findings on omni-channel retailing and its impacts on supply chains; Chapter V: Evaluation on research findings and implications for promoting omni-channel retailing and supply chains | |
| dc.description.tableofcontents | Chapter I: Introduction; Chapter II: Literature review and theoretical framework on omni-channel retailing and its impacts on supply chains; Chapter III: Research methodology on omni-channel retailing and its impacts on supply chains; Chapter IV: Findings on omni-channel retailing and its impacts on supply chains; Chapter V: Evaluation on research findings and implications for promoting omni-channel retailing and supply chains | |
| dc.format.extent | Khổ A4 | |
| dc.language.iso | eng | |
| dc.publisher | Trường Đại Học Kinh Tế Quốc Dân | |
| dc.subject | Bán hàng đa kênh | |
| dc.subject | chuỗi cung ứng hàng tiêu dùng nhanh | |
| dc.title | Tác động của bán hàng đa kênh đến chuỗi cung ứng hàng tiêu dùng nhanh | |
| dc.title.alternative | Impacts of omni-channel retailing on fast moving consumer good supply chain | |
| dc.type | Đề tài NCKH | |
| dc.identifier.barcode | 847 | |
| dc.relation.reference | 1. Agatz, N., Fleischmann, M. & van Nunen, J. (2008). E-fulfillment and multi-channel | |
| dc.relation.reference | 2. Ailawadi, K. L., and Fanis, p. w. (2017). Managing Multiand Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1) 120-135. | |
| dc.relation.reference | 3. Ansari, A., Mela, c . F., & Neslin, s. A. (2008). Customer channel migration. Journal of Marketing Research, 45(1), 60-76. https://doi.Org/l 0.1509/imkr.45.1.60 | |
| dc.relation.reference | 4. Au, Y. A., & Kauffman, R. J. (2008). The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application. Electronic Commerce research and Applications, 7, 141-164. | |
| dc.relation.reference | https://doi.org/10.1016/i.elerap.2006.12.004 | |
| dc.relation.reference | 5. Avensia (2014). Omni-channel Retail 2014. Avensia AB. | |
Bộ sưu tập | Nghiên cứu khoa học | |
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| Trường DC | Giá trị | Ngôn ngữ |
|---|---|---|
| dc.contributor.author | Dương, Văn Bảy, Dr | |
| dc.contributor.other | Nguyen, Thuy Chinh, MBA | |
| dc.contributor.other | Nguyen, Thi Thuy Trang, Msc | |
| dc.contributor.other | Bui, Thi Quýnh Trang,MBA. | |
| dc.contributor.other | Nguyen, Minh Nghia | |
| dc.contributor.other | Nguyen, Hien Nhi | |
| dc.contributor.other | Nguyen, Minh Tung | |
| dc.date.accessioned | 2023-06-02T02:25:48Z | - |
| dc.date.available | 2023-06-02T02:25:48Z | - |
| dc.date.issued | 2020 | |
| dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/53370 | - |
| dc.description | Đề tài NCKH | |
| dc.description.abstract | Chapter I: Introduction; Chapter II: Literature review and theoretical framework on omni-channel retailing and its impacts on supply chains; Chapter III: Research methodology on omni-channel retailing and its impacts on supply chains; Chapter IV: Findings on omni-channel retailing and its impacts on supply chains; Chapter V: Evaluation on research findings and implications for promoting omni-channel retailing and supply chains | |
| dc.description.tableofcontents | Chapter I: Introduction; Chapter II: Literature review and theoretical framework on omni-channel retailing and its impacts on supply chains; Chapter III: Research methodology on omni-channel retailing and its impacts on supply chains; Chapter IV: Findings on omni-channel retailing and its impacts on supply chains; Chapter V: Evaluation on research findings and implications for promoting omni-channel retailing and supply chains | |
| dc.format.extent | Khổ A4 | |
| dc.language.iso | eng | |
| dc.publisher | Trường Đại Học Kinh Tế Quốc Dân | |
| dc.subject | Bán hàng đa kênh | |
| dc.subject | chuỗi cung ứng hàng tiêu dùng nhanh | |
| dc.title | Tác động của bán hàng đa kênh đến chuỗi cung ứng hàng tiêu dùng nhanh | |
| dc.title.alternative | Impacts of omni-channel retailing on fast moving consumer good supply chain | |
| dc.type | Đề tài NCKH | |
| dc.identifier.barcode | 847 | |
| dc.relation.reference | 1. Agatz, N., Fleischmann, M. & van Nunen, J. (2008). E-fulfillment and multi-channel | |
| dc.relation.reference | 2. Ailawadi, K. L., and Fanis, p. w. (2017). Managing Multiand Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1) 120-135. | |
| dc.relation.reference | 3. Ansari, A., Mela, c . F., & Neslin, s. A. (2008). Customer channel migration. Journal of Marketing Research, 45(1), 60-76. https://doi.Org/l 0.1509/imkr.45.1.60 | |
| dc.relation.reference | 4. Au, Y. A., & Kauffman, R. J. (2008). The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application. Electronic Commerce research and Applications, 7, 141-164. | |
| dc.relation.reference | https://doi.org/10.1016/i.elerap.2006.12.004 | |
| dc.relation.reference | 5. Avensia (2014). Omni-channel Retail 2014. Avensia AB. | |
Bộ sưu tập | Nghiên cứu khoa học | |
