Tác động của bán hàng đa kênh đến chuỗi cung ứng hàng tiêu dùng nhanh


ABSTRACTS VIEWS

1447

VIEWS & DOWNLOAD

5

Issue Date
2020
Authors
Dương, Văn Bảy, Dr
???metadata.dc.contributor.other???
Nguyen, Thuy Chinh, MBA
Nguyen, Thi Thuy Trang, Msc
Bui, Thi Quýnh Trang,MBA.
Nguyen, Minh Nghia
Nguyen, Hien Nhi
Nguyen, Minh Tung

Issue Date
2020
Authors
Dương, Văn Bảy, Dr
???metadata.dc.contributor.other???
Nguyen, Thuy Chinh, MBA
Nguyen, Thi Thuy Trang, Msc
Bui, Thi Quýnh Trang,MBA.
Nguyen, Minh Nghia
Nguyen, Hien Nhi
Nguyen, Minh Tung
Show Full Metadata

Show full item record

ABSTRACTS VIEWS

1447

VIEWS & DOWNLOAD

5

Abstract

Chapter I: Introduction; Chapter II: Literature review and theoretical framework on omni-channel retailing and its impacts on supply chains; Chapter III: Research methodology on omni-channel retailing and its impacts on supply chains; Chapter IV: Findings on omni-channel retailing and its impacts on supply chains; Chapter V: Evaluation on research findings and implications for promoting omni-channel retailing and supply chains

Keywords
Bán hàng đa kênh, chuỗi cung ứng hàng tiêu dùng nhanh
Publisher
Trường Đại Học Kinh Tế Quốc Dân
???dc.relation.reference???
1. Agatz, N., Fleischmann, M. & van Nunen, J. (2008). E-fulfillment and multi-channel

2. Ailawadi, K. L., and Fanis, p. w. (2017). Managing Multiand Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1) 120-135.

3. Ansari, A., Mela, c . F., & Neslin, s. A. (2008). Customer channel migration. Journal of Marketing Research, 45(1), 60-76. https://doi.Org/l 0.1509/imkr.45.1.60

4. Au, Y. A., & Kauffman, R. J. (2008). The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology appli...See More
Appears in Collections:
Nghiên cứu khoa học
Thumbnail
  • 847.pdf

    • Size : 65,51 MB

    • Format : Adobe PDF

    • View : 5
    • Download : 0

    • Show full item record


    Open App

    Tải ứng dụng đọc sách

    ...

    Dành cho IOS

    Tải ngay
    ...

    Dành cho Android

    Tải ngay
    ...

    Dành cho Windows

    Tải ngay

    Qr code NEU Book Reader

    (Lưu ý: Sử dụng ứng dụng NEU Book Reader để xem đầy đủ tài liệu.
    Bạn đọc có thể tải NEU Book Reader từ App Store hoặc Google play
    với từ khóa "NEU Book Reader")



      Readership Map

      Statistical Chart

      ABSTRACTS VIEWS

      82666058

      VIEWS & DOWNLOAD

      833515

      Content Distribution

    Tác động của bán hàng đa kênh đến chuỗi cung ứng hàng tiêu dùng nhanh


    ABSTRACTS VIEWS

    1447

    VIEWS & DOWNLOAD

    5

    Issue Date
    2020
    Authors
    Dương, Văn Bảy, Dr
    ???metadata.dc.contributor.other???
    Nguyen, Thuy Chinh, MBA
    Nguyen, Thi Thuy Trang, Msc
    Bui, Thi Quýnh Trang,MBA.
    Nguyen, Minh Nghia
    Nguyen, Hien Nhi
    Nguyen, Minh Tung

    Issue Date
    2020
    Authors
    Dương, Văn Bảy, Dr
    ???metadata.dc.contributor.other???
    Nguyen, Thuy Chinh, MBA
    Nguyen, Thi Thuy Trang, Msc
    Bui, Thi Quýnh Trang,MBA.
    Nguyen, Minh Nghia
    Nguyen, Hien Nhi
    Nguyen, Minh Tung
    Show Full Metadata

    Show full item record

    ABSTRACTS VIEWS

    1447

    VIEWS & DOWNLOAD

    5

    Abstract

    Chapter I: Introduction; Chapter II: Literature review and theoretical framework on omni-channel retailing and its impacts on supply chains; Chapter III: Research methodology on omni-channel retailing and its impacts on supply chains; Chapter IV: Findings on omni-channel retailing and its impacts on supply chains; Chapter V: Evaluation on research findings and implications for promoting omni-channel retailing and supply chains

    Keywords
    Bán hàng đa kênh, chuỗi cung ứng hàng tiêu dùng nhanh
    Publisher
    Trường Đại Học Kinh Tế Quốc Dân
    ???dc.relation.reference???
    1. Agatz, N., Fleischmann, M. & van Nunen, J. (2008). E-fulfillment and multi-channel

    2. Ailawadi, K. L., and Fanis, p. w. (2017). Managing Multiand Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1) 120-135.

    3. Ansari, A., Mela, c . F., & Neslin, s. A. (2008). Customer channel migration. Journal of Marketing Research, 45(1), 60-76. https://doi.Org/l 0.1509/imkr.45.1.60

    4. Au, Y. A., & Kauffman, R. J. (2008). The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology appli...    See More
    Appears in Collections:
    Nghiên cứu khoa học
    Thumbnail
  • 847.pdf

    • Size : 65,51 MB

    • Format : Adobe PDF

    • View : 5
    • Download : 0

    • Show full item record


    Open App


    Address: 207 Giai Phong Road, Hai Ba Trung District, Hanoi, Vietnam

    Phone: (84)24.36.280.280 (84)24.38.695.992 Website: https://neu.edu.vn

    Copyright © 2022 - The National Economics University. All Rights Reserved