Abstract
Chương I: Tổng quan về NXB Kim Đồng và thương hiệu sách Wings Books; Chương II: các yếu tố ảnh hưởng đến xây dựng thương hiệu Wings Bookstrong tâm trí khách hàng; Chương III: đè xuất giải pháp xây dựng thương hiệu Wings Books;
Keywords
Thương hiệu Wings book, Nhà xuất bản Kim Đồng
Publisher
Kinh Tế Quốc Dân???dc.relation.reference???
1.Aaker, D.(2004). Building a brand: The saturn story. California Managament Review, 36(2), pp.114-113; 2. Boush, D.,Friestad, M.and rose, G. (1994). Adolescent Skepticism towart TV Advertising and Knowledge of Advertiseer Tactics. Journal of Consumer research, 21(165-175); 3.Deng, X.(2009) Consumer research to visual aspects of packaging and product design. University of Pennylvania; 4. Gogoi, B. (2013). Study of an tecedents of purchase intention and its effect on brand loyalty of private labe brand of apparel. International Journal of Sales & marrketing, 3(2), pp.73-86; 5. Irshad, N. (2012). Service Based Performance. Academy of Contemporary Research Joural, 1(1),pp.1-10
1.Aaker, D.(2004). Building a brand: The saturn story. California Managament Review, 36(2), pp.114-113; 2. Boush, D.,Friestad, M.and rose, G. (1994). Adolescent Skepticism towart TV Advertising and Knowledge of Advertiseer Tactics. Journal of Consumer research, 21(165-175); 3.Deng, X.(2009) Consumer research to visual aspects of packaging and product design. University of Pennylvania; 4. Gogoi, B. (2013). Study of an tecedents of purchase intention and its effect on brand loyalty of private labe brand of apparel. International Journal of Sales & marrketing, 3(2), pp.73-86; 5.&#...See More
Appears in Collections: | CLC/Quản trị Marketing
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