Trường DC | Giá trị | Ngôn ngữ |
---|---|---|
dc.contributor.author | Ho, Huy Tuu | |
dc.date.accessioned | 2023-11-01T10:23:31Z | - |
dc.date.available | 2023-11-01T10:23:31Z | - |
dc.date.issued | 2015 | |
dc.identifier.isbn | 1865-0020 | |
dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/58598 | - |
dc.description | business administration | |
dc.description.abstract | This study discusses and tests the moderator role of monetary, time, effrt, social ties and relational switching costs and their interactions with customer expertise in the satisfactionrepurchase intention relationship for mobile communication services. The authors use survey data of 516 customers from the three largest mobile communication providers in Vietnam. A moderated regression is used to test the hypotheses of both two- and three-way interaction effcts on repurchase intention. The results show that monetary, time, effrt and social ties switching costs have a negative moderating effct, but relational switching costs have a positive moderating effct on the satisfaction-repurchase intention relationship. Furthermore, this study contributes to the existing literature by providing empirical evidence supporting three-way interaction effcts between satisfaction, switching costs and customer expertise on repurchase intention. Specifially, customer expertise reduces the moderating effcts of social ties and relational switching costs on the satisfaction-repurchase intention relationship. | |
dc.description.tableofcontents | 1. Introduction 2. Theoretical framework 3. Method 4. Results 5. Discussion | |
dc.format.extent | Khổ 21 x 29.7 | |
dc.language.iso | en | |
dc.publisher | Kinh Tế Quốc Dân | |
dc.subject | Satisfaction | |
dc.subject | repurchase intention | |
dc.subject | switching costs | |
dc.subject | customer expertise | |
dc.subject | interactions | |
dc.title | The Moderator Effects of Switching Costs and Customer Expertise in the Satisfaction-Repurchase Intention Relationship for Mobile Telecommunication Services | |
dc.type | Journal of Economics and Development | |
dc.identifier.barcode | Article 5_JED_Vol 17_Number 2 | |
dc.relation.reference | Aiken, L.S. and West, S.G. (1991), Multiple regression: Testing and interpreting interactions, Sage, Thousand Oaks, CA. Aksoy, L., Buoye, A., Aksoy, P., Larivière, B. and Keiningham, T.L. (2013), ‘A cross–national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries’, Journal of Interactive Marketing, Vol. 27, No. 1, pp. 74-82. Alba, J.W. and Hutchison, J.W. (1987), ‘Dimensions of consumer expertise’, Journal of Consumer Research, Vol. 13, No. 4, pp. 411-454. Anderson, J.C. and Gerbing, D.W. (1988), ‘Structural equation modelling in practice: A review and recommended two-step approach’, Psychological Bulletin, Vol. 103, No. 3, pp. 411-423. Aydin, S., Özer, G. and Arasil, Ö. (2005), ‘Customer loyalty and the effct of switching costs as a moderator variable’, Marketing Intelligence and Planning, Vol. 23, No. 1, pp. 89-103. | |
Bộ sưu tập | 02. Tạp chí (Tiếng Anh) |
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Trường DC | Giá trị | Ngôn ngữ |
---|---|---|
dc.contributor.author | Ho, Huy Tuu | |
dc.date.accessioned | 2023-11-01T10:23:31Z | - |
dc.date.available | 2023-11-01T10:23:31Z | - |
dc.date.issued | 2015 | |
dc.identifier.isbn | 1865-0020 | |
dc.identifier.uri | https://dlib.neu.edu.vn/handle/NEU/58598 | - |
dc.description | business administration | |
dc.description.abstract | This study discusses and tests the moderator role of monetary, time, effrt, social ties and relational switching costs and their interactions with customer expertise in the satisfactionrepurchase intention relationship for mobile communication services. The authors use survey data of 516 customers from the three largest mobile communication providers in Vietnam. A moderated regression is used to test the hypotheses of both two- and three-way interaction effcts on repurchase intention. The results show that monetary, time, effrt and social ties switching costs have a negative moderating effct, but relational switching costs have a positive moderating effct on the satisfaction-repurchase intention relationship. Furthermore, this study contributes to the existing literature by providing empirical evidence supporting three-way interaction effcts between satisfaction, switching costs and customer expertise on repurchase intention. Specifially, customer expertise reduces the moderating effcts of social ties and relational switching costs on the satisfaction-repurchase intention relationship. | |
dc.description.tableofcontents | 1. Introduction 2. Theoretical framework 3. Method 4. Results 5. Discussion | |
dc.format.extent | Khổ 21 x 29.7 | |
dc.language.iso | en | |
dc.publisher | Kinh Tế Quốc Dân | |
dc.subject | Satisfaction | |
dc.subject | repurchase intention | |
dc.subject | switching costs | |
dc.subject | customer expertise | |
dc.subject | interactions | |
dc.title | The Moderator Effects of Switching Costs and Customer Expertise in the Satisfaction-Repurchase Intention Relationship for Mobile Telecommunication Services | |
dc.type | Journal of Economics and Development | |
dc.identifier.barcode | Article 5_JED_Vol 17_Number 2 | |
dc.relation.reference | Aiken, L.S. and West, S.G. (1991), Multiple regression: Testing and interpreting interactions, Sage, Thousand Oaks, CA. Aksoy, L., Buoye, A., Aksoy, P., Larivière, B. and Keiningham, T.L. (2013), ‘A cross–national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries’, Journal of Interactive Marketing, Vol. 27, No. 1, pp. 74-82. Alba, J.W. and Hutchison, J.W. (1987), ‘Dimensions of consumer expertise’, Journal of Consumer Research, Vol. 13, No. 4, pp. 411-454. Anderson, J.C. and Gerbing, D.W. (1988), ‘Structural equation modelling in practice: A review and recommended two-step approach’, Psychological Bulletin, Vol. 103, No. 3, pp. 411-423. Aydin, S., Özer, G. and Arasil, Ö. (2005), ‘Customer loyalty and the effct of switching costs as a moderator variable’, Marketing Intelligence and Planning, Vol. 23, No. 1, pp. 89-103. | |
Bộ sưu tập | 02. Tạp chí (Tiếng Anh) |