Tài liệu
Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers
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Tóm tắt
This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The fidings indicate that two out of three facets of materialism are signifiant predictors of green purchase intention. Specifially, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research fidings are discussed and implications for managers and policy makers are provided
Mô tả
Political Economy
Tác giả
Nguyen, Thi Tuyet Mai
Nguyen, Vu Hung
Nguyen, Hoang Linh
Nguyen, Hoang Minh
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Kinh Tế Quốc Dân
Năm xuất bản
2017
ISBN
1901-0020
ISSN
Từ khóa chủ đề
Green purchase intention , materialism , theory of planned behavior , urban consumers , Vietnam.
Trích dẫn
Bộ sưu tập
Tệp tin
Article 5_JED_Vol 19_Number 2.pdf
D:\NEU_DSpace\tapchitienganh
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