Ấn phẩm
The evaluation of online marketing activities of Fubon Life Insurance Company Limited from 2019 to 2021 and recommendations
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322
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15
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Tóm tắt
Chapter 1: An overview of Fubon Life Insurance Company Limited This part provides general information about Fubon Life Co., Ltd with regard to the company's history of formation and development, vision and mission, main services and organizational structure. In addition, the company's online marketing situation and business results in the period of 2019 to 2021 are also presented in this part. Chapter 2: Literature review The second chapter focuses on the theoretical basis of online marketing, marketing market, online marketing tools and factors affecting online marketing activities of enterprises. Accordingly, the author also analyzes and present the impacts of micro and macro factors on online marketing activities. Chapter 3: Methodology This chapter provides background information about participants, data collection approaches and analysis procedure and detailed explanation of the methodology based on research objectives. Nguyễn Thị Hồng Ngọc – 11193819 – Business English 61B 5 Chapter 4: Analysis and Findings This chapter analyzes the information gathered from online marketing activities of the company and identifies some existing problems. Chapter 5: Recommendations The author summarizes the information collected and offer recommendations with practical applications to improve the company's online marketing activities in the current situation in this chapter.
Mô tả
Ngoại ngữ
Tác giả
Nguyen Thi Hong Ngoc
Tác giả khác
Người hướng dẫn
Nguyen Lan Ngoc
Nơi xuất bản
Nhà xuất bản
Năm xuất bản
2022
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
online marketing activities , Fubon Life Insurance Company
