Ấn phẩm
A study on the influence of social media marketing activities on customer loyalty towards homewear products in Narylee Company Limited
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214
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2
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Tóm tắt
Chapter 1 - Introduction of the company - gives information about Narylee Company Limited such as overview of the company, organizational structure and marketing department Chapter 2 - Literature review - reviews the theoretical background of social media marketing and discuss previous theoretical models, previous studies and research models Chapter 3 - Research methodology – discusses the methods used to collect and analyze the data and the participants’ information Chapter 4 - Findings and discussion- provides a thorough analysis of collected data and discusses major findings Chapter 5 - Recommendations - suggest some recommendations for Narylee Company Limited
Mô tả
Ngoại ngữ
Tác giả
Trần Tuyết Mai
Tác giả khác
Người hướng dẫn
Tran Thi Dan Huyen
Nơi xuất bản
Nhà xuất bản
Năm xuất bản
2023
ISSN tạp chí
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Từ khóa chủ đề
social media marketing activities , customer loyalty towards homewear products , Narylee Company Limited
