Ấn phẩm
Data Mining in Evaluating the Impact of Perceived Trust in the Consumption of Safe Foods in Vietnamese Households: The Case of Vegetables in Hanoi
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Tóm tắt
Food safety is as much of a concern to Vietnamese citizens as it is to the public authorities. As safe vegetables are classifid as credence goods, the markets of which exhibit a high level of information asymmetry between the buyers and the suppliers. As such, making the market for safe vegetables become more transparent and grow sustainably is a must, but not an easy task. In this paper, we use a Kernel regression method to discover the main determinants of consumers’ decisions for the consumption of “safe” vegetables with more focus on perceived levels of trust. The result shows that apart from other traditional factors, perceived trust is an important determinant of consumers’ decisions. However, the data shows that consumers put more trust in un-verifid factors such as “store’s reputation” or “label” and much less on formal factors such as “government certifiates”. This result raises some alarm as other studies show that without trusted involvement from the Government, signals from suppliers, such as labeling are not reliable.
Mô tả
economic development
Tác giả
Tran, Thi Thu Ha
Tác giả khác
Nguyen, Thi Minh
Le, Thi Minh
Kieu, Nguyen Kim
Người hướng dẫn
Nơi xuất bản
Nhà xuất bản
Kinh Tế Quốc Dân
Năm xuất bản
2018
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Kernel regression , perceived trust , safe vegetables.
