Tóm tắt
Chapter I: Introduction. Chapter II: Theoretical background. Chapter III: Analyzing marketing mix of competitors for gi product. Chapter IV: Discussion and recommendation for astrazeneca in marketing gi product.
Chủ đề
Analyzing current competitors of astrazeneca pharmaceutical company in distributing gastrointestinal product in Vietnamese market
Nhà xuất bản
Trường Đại Học Kinh Tế Quốc Dân???dc.relation.reference???
1 . Michael E. Porter ( 1980) , “ Competitive Strategy”, USA
2 . Philip Kotler (2000) , “Principle of Marketing”, Prentice Hall
3. Do Tu Anh, (2011), “Improving Marketing Mix for personal credit at Petro Vietnam Finance Corporation”, Hanoi
4 . Duong Thuy Hang (2009), “Enhancing competitiveness of Hanoi Pharmaceutical Joint Stock Company”, Hanoi.
5. National digestive science magazine.
1 . Michael E. Porter ( 1980) , “ Competitive Strategy”, USA
2 . Philip Kotler (2000) , “Principle of Marketing”, Prentice Hall
3. Do Tu Anh, (2011), “Improving Marketing Mix for personal credit at Petro Vietnam Finance Corporation”, Hanoi
4 . Duong Thuy Hang (2009), “Enhancing competitiveness of Hanoi Pharmaceutical Joint Stock Company”, Hanoi.
5. National digestive science magazine.
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