Chapter I: Introduction. Chapter II: Theoretical background on advertising programs in service industry. Chapter III: NRO — VNA and promotional fares. Chapter IV: Analyzing current situation of advertising activities at NRO. Chapter V: Recommendations for NRO to improve advertising activities.
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Chapter I: Introduction. Chapter II: Theoretical background on advertising programs in service industry. Chapter III: NRO — VNA and promotional fares. Chapter IV: Analyzing current situation of advertising activities at NRO. Chapter V: Recommendations for NRO to improve advertising activities.
