Tóm tắt
Chương I: Tổng quan về marketing ý nghĩa xã hội; Chương II: Thực trạng doanh nghiệp và hoạt động marketing ý nghĩa xã hội công ty cổ phần hội tụ nhân tài Talentpoool; Chương III: Đề xuất giải pháp
Chủ đề
Marketing, Ý nghĩa xã hội, Công ty cổ phần hội tụ nhân tài TalentPool Việt Nam
Nhà xuất bản
Kinh tế quốc dân???dc.relation.reference???
1. A Krishna - Journal of Consumer Psychology, 201 1 Can supporting a cause decrease donations and happiness? The cause marketing paradox; 2. NE Furlow - Marketing Development and Competitiveness, 201 1 Find us on Facebook: how cause marketing has embraced social media; 3. W Wymer, S Samu - Nonprofit and Voluntary Sector Marketing, 2009 The influence of cause marketing associations on product and cause brand value; 4. M Andrews, X Luo, Z Fang, J Aspara - Journal of Marketing, 2014 Cause marketing effectiveness and the moderating role ofprice discounts; 5. J Marconi, 2002 Cause marketing: build your image and bottom line through socially responsible partnerships, programs, and events
1. A Krishna - Journal of Consumer Psychology, 201 1 Can supporting a cause decrease donations and happiness? The cause marketing paradox; 2. NE Furlow - Marketing Development and Competitiveness, 201 1 Find us on Facebook: how cause marketing has embraced social media; 3. W Wymer, S Samu - Nonprofit and Voluntary Sector Marketing, 2009 The influence of cause marketing associations on product and cause brand value; 4. M Andrews, X Luo, Z Fang, J Aspara - Journal of Marketing, 2014 Cause marketing effectiveness and the moderating role ofprice disc...See More
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